Rob Dyrdek Gets Into The Burrito Business

By Michael Lopez

Who knew extreme sports and Mexican food blended together so well? Pro skateboarder Rob Dyrdek certainly thinks that’s the case and he’s launched a line of frozen burritos to prove it.

Dubbed Loud Mouth Burritos, the Dyrdek brand is not your traditional bean and cheese combination. His tasty treats come in flavors like Cheeseburger and Pepperoni Pizza. They also contain exactly 420 calories, which may be a wink and a nod toward his “enlightened” audience.

“Loud Mouth is a novelty food brand that is bringing together the great tastes of Mexicana and Americana,” Rob’s website said. “For the first time in its history, the frozen burrito is going through a structural transformation. Loud Mouth is going to revolutionize this age-old eating experience by blending bold and delicious flavors under the roof of a tortilla.”

Ever the salesman, Dyrdek even branded himself with a Mexican flag on the Loud Mouth site. Will it translate into sales? Most likely, but they’ll still have to compete with that other Mexican munchie chain.

Would you buy a Loud Mouth burrito? Sound off in the comments or @MTV3.